CHA-CHING!!!
It should be no surprise that “The Beast Incarnate” Brock Lesnar has cashed in on his next WWE contract. Let’s face facts here before you guys get all caught up in the “wrestling mark” part of your brains.
According to a report on FOX SPORTS, Lesnar is going to make $637,000 per match, $127,000 per television appearance & 6% of all merchandise sales. The deal also includes WWE being able to use Lesnar’s likeness for merchandising, which will bring The Beast an additional $637,000.
Lesnar will make millions from this contract. Make no mistake about it: in 2018, Brock Lesnar is the top draw for WWE…period.
The company has been able to protect Lesnar since his return in 2012, only featuring him on an occasional basis & not overexposing this once in a lifetime athlete. Lesnar took his PPV draw momentum, even in losing efforts, from the UFC back to WWE to further expand his personal brand & put himself in a position that will reap years of lucrative benefits…without having to worry about consistently fighting trained assassins like former UFC Heavyweight Champion Cain Velasquez.
Furthermore, the stock price of WWE is currently at an all-time high. The business model for talent has always been to pay your top draw the most money. To put this into perspective, when Lesnar came back to WWE the stock price was around $8.00 per share.
Now?
As of press time, WWE stock is valued at $38.90. That’s over a 300% increase. While Lesnar isn’t the only reason the WWE stock is valued at an all-time high, he’s a major reason.
Instead of complaining about Lesnar’s lucrative new deal that could keep him around WWE for a long time to come, focus on how you can manage to pull off the type of success Brock has. And use what he’s doing as a model for that. The guy has spent years of hard-work & dedication to get where he is. Sure, he has freak athletic ability, but live may have been much easier for Lesnar if he just sat on his ass and did nothing.
Congratulations to Brock Lesnar on this awesome deal!