Bryan Alvarez mention on Wrestling Observer Radio that one of the reasons why Kevin Owens lost to John Cena at the Money in the Bank event had to do with Cena’s merchandise sales drop and lower Live Event ticket sales.
Bryan went on to speculate Owens will be dropping the NXT Title to Finn Balor which means there is a chance he Owens could go over against Cena for the United States Championship in their third bout.
Source: Wrestling Observer Radio