According to TMZ Sports, the UFC has been sold for around $4 billion dollars.
Roughly three weeks ago, we reported that UFC had indeed been sold and now it’s official. Multiple sources confirmed that WME-IMG, the Dalian Wanda Group, the Kraft Group and Tencent Holdings are now the majority owners of UFC.
It appears that Dana White will be staying on as the face of the company from an executive standpoint as UFC President. The Fertittas brothers will have a minority interest and a diminished role. Lorenzo Fertitta will be stepping down as CEO.
A new CEO will be selected to handle emerging international businesses; the name we were told is Garry Cook, the former head of the Manchester City football club. White would continue to handle the promotional end of the company—with matchmakers Joe Silva and Sean Shelby staying on board in their current roles, while Cook will focus on expanding business dealings in new emerging markets.
This is just the beginning on this story, as more will come out in the coming days and weeks. The official announcement from the UFC is expected to be made on Monday.
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